Our Story

Picture this: You're passionate about fitness, health, and nourishing your body with wholesome foods. Despite your best efforts to maintain a balanced diet, you feel like something's missing. You've set ambitious goals to enhance your health, boost performance, shed some kilos, or build lean muscle, and you believe supplements could be the missing puzzle piece.

Sounds promising, right? But if you're anything like us, navigating the world of supplements can feel overwhelming. What do you really need? Why do you need it? With flashy labels promising "massive gains," "Olympian performance," or "transformative results," it's easy to get swayed by clever marketing.

So, you might find yourself reaching for the cheapest option that claims to offer everything under the sun. Whether it tastes like a sugary dessert (appealing to your sweet tooth) or like a blend of grass and gravel (making you think it's uber-healthy), the reality might not live up to the hype.

That's why we decided to take matters into our own hands. Drawing from our own experiences, we asked ourselves: Why not create a product we'd be proud to use ourselves? And so, our journey began...

Our mission was straightforward: source the finest ingredients, include only what's necessary, skip the unnecessary fillers, ensure delicious taste, and offer these premium products at competitive prices for our community.

In 2020, we set out to make this vision a reality. But it wasn't as simple as we initially thought. After vetting over twenty potential partners, we struggled to find a company that shared our commitment to purity, simplicity, and quality.

Finally, we found our perfect match. We've teamed up with two world-class manufacturers who help us source top-notch ingredients from around the globe and produce them locally with an exceptional team. With the guidance of expert pharmacists, talented flavor specialists, and state-of-the-art facilities, we ensure that every product is safe, tested, and up to our high standards.

Our ingredients speak for themselves. Our Pea Protein comes from North `America's finest growers, utilizing scientifically-backed processes to deliver the highest quality protein. Our collagen is sourced from South America, rigorously tested for 98% protein purity, ensuring you receive only the best. Our Whey Protein comes from the finest producers in the Netherlands ( the heart of the cheese world). Every ingredient thoughtfully sourced to bring you the best.

What makes this journey even more rewarding? Doing it together as a team! Kat, with her creative prowess honed from global design and advertising campaigns, brings her best to 13's product designs and media campaigns. On the other hand, I, Wessel, bring a solid foundation in sports science, psychology, and physiotherapy, laying the scientific groundwork for our distinctive formulations. Understanding the "what" and "why" behind each ingredient is both fascinating and essential, and we're just scratching the surface.

We envision 13 as a community-centric nutrition brand. We invite you—our friends and supporters—to dream alongside us, helping to shape products that resonate with all of us.

Join us on this exciting journey! Follow us on social media and sign up for our community mailing list. We'd love to hear your ideas and suggestions for what you'd like to see next!

Wessel & Kat Coetzee